Omnichannel - The future of the gaming industry

Are you reading this article on your smartphone or tablet? If so, let's assume that you also use these devices for gaming, right? How often have you wished that you could switch seamlessly from your laptop or PC to your mobile phone and pick up where you left off, on whatever device? Or have you ever been to a conventional casino and wanted to play a machine that you also loaded onto one of your devices and still wanted to use your credits and bonuses? Optimizing for the smartphone has been the hype of the last ten years, but now it's integrating all of these access points so that the player can easily switch between PC and mobile phone and keep their score, which otherwise turned out to be a problem. Well here is the solution - omnichannel gambling is now available. We remind you that the best games and bonuses are available only in the best online casinos.

What is omnichannel

At its core, omnichannel is defined as a multichannel sales approach with which one would like to offer the customer a holistic shopping experience. The customer can shop online on a PC or smartphone, or in a conventional store, the experience would be seamless. Here it is important to differentiate the omnichannel customer experience from the multichannel customer experience. Actually, this is about the depth of the involvement. All omnichannel experiences run through several channels, but not all multichannel experiences are omnichannels. Remember that. You can have great mobile marketing, run social media campaigns, and have a well-designed website. But if it doesn't all work together, it's not omnichannel.

The multichannel experience is what most companies are investing in today. You have a website, a blog, you are on Facebook and Twitter. They use each of these platforms to acquire and network with customers. Nevertheless, in most cases the customer still lacks the seamless experience and constant communication between all these channels. The omnichannel approach, on the other hand, includes all platforms and devices that the customer will use to interact with the company. This approach is intended to provide an integrated experience. Companies use this technology to align their data transfer, goals and design across all channels and on every device.

How omnichannel is affecting the gambling industry

The omnichannel strategy enables players to make a smooth transition from one device to the other. Thus, the task of the online casino operator is to concentrate on finding providers of customer-friendly software. Especially if a virtual casino is targeting young customers - under 35 - gadgets, tablets and other mobile devices should all share the same foundation for your gambling. Loading game data, game flow, investing / withdrawing funds - all these things should be as simple as possible, work seamlessly and guarantee the player 100% comfort during the game.

According to the Executive Director of World Match (WM), specializing in premium software for virtual gambling clubs, Andrea Boratto, owners of gambling companies should be prepared to accept and implement the new business concept. “In the past, online registration, land registration and mobile casino registration were different things. Today it's a unified engine, the mechanism of which has to operate on a higher, more appropriate level, ”says Boratto. Research from WM has found that positive results can be obtained by studying a player's habits to determine their preferences. “Gamers tend to switch from device to device quickly and enjoy games on the go. Casino operators should understand and consider this when creating a casino, ”said Andrea. Gambling analyst Gabriela De Lorenzi claims that there is an upward trend - players want to feel freedom. “For example, a player starts playing on his laptop and later continues on his tablet while he waits for the lane. In the evening he switches back to the PC or laptop. " Lorenzi predicts that the omnichannel strategy will generate 30% more revenue for gaming entertainment providers. Furthermore, analysts emphasize the following: The increase in profit is made possible if providers manage to offer high-quality omnichannel software with seamless gaming from one device to the other.

Playtech's first omnichannel game

In February 2017, Playtech, the market leader in game content and software offering systems and services, released a spectacular new slot game that rewards clients with unique, enhanced experiences, features and bonuses by taking advantage of omnichannel gaming. Tiki Paradise is a true omni-channel game launched this week exclusively with Coral in more than 300 stores and all 1,800 UK branches, and rewards players by adding improved features and functionality by playing in-store, online and on activate the smartphone. Tiki Paradise is a 5 reel, 10 payline slot game in which you win when three or more symbols appear from left to right.

Thanks to Playtech's innovative platform technology and the uniform system that enables cross-channel gaming, customers in the shop are rewarded with an additional “Wild Nights” function, for example, when they use the Coral Connect card. If you then play online or on your mobile phone in the next 14 days, you can unlock two more free game features that you can select in the free game round. The journey comes to an end when a player then plays back in-store to be given a choice of five features, both in retail and online. As long as the player returns to the game within 14 days, regardless of which channel, whether online or conventional, his features will remain activated.

Omnichannel is being implemented by many casinos, which heralds a new era in gambling. See how the integration of multichannels extends your gaming experience, whether as an online player or in a conventional casino.